Deadpool has been a huge success
The quote comes from Entertainment Weekly’s ongoing coverage of Batman v Superman and the DC Cinematic Universe in its latest print issue, discussing BvS itself getting an R-Rated extended cut
I think right now we’re going for the PG-13. I don’t know that that’s going to materially change. We can give that movie the edge that it needs and still maintain a PG-13.
He’s basically saying, “Don’t worry, it’ll still be good, even if it’s not R-rated!” Because that’s a thing that actually needs saying now, apparently.
Now, honestly, if there was a superhero movie on DC’s slate right now, Suicide Squad would be the one that you’d imagine would be best-suited to an R-rating, given the cast of characters and the general tone. So questioning if it ever aimed for an R-rating is probably sensible—it would be a great fit for the movie. But can you imagine, maybe two months ago, getting a quote like Roven’s above?
Deadpool has changed the conversation dramatically, in such a short timeframe. And, as James Gunn sagely predicted
Between this, Batman v Superman: Ultimate Edition, and even Wolverine 3 recently